CONTENTS

The Evolution 
of AI Models

Looking back at 2024, it became clear that there has been a real change in the way that AI is being perceived within organisations.

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TRENDS 
REPORT

2025

CONTENTS

Much of the discussion in 2023 was still at an early stage, driven by early adopters and enthusiasts. Now, we’re beginning to see a real shift that’s being driven by some fundamental changes to AI.

The emergence of a new open-source AI model DeepSeek, for example, has highlighted the long-standing debate between open source and proprietary systems as well as challenging the norm around AI compute efficiency.

Businesses now have the possibility of cheaper AI deployment by running open-source models on-prem or on the edge. But recent developments have also exacerbated the importance of security, approach, and good governance around open-source systems.

Beyond this, there are five key areas in which the AI landscape is going to change: 

  • Multimodal capabilities: AI will increasingly integrate audio, video, and other modalities, driving the technology to new frontiers and making natural language processing more versatile. 

  • AI orchestration: Combining multiple AI models and techniques to solve complex problems, including multi-agent systems where different AI agents collaborate to complete tasks.

  • Sustainable AI: While not the primary focus, sustainability in AI for training and inference, for example, is an important consideration, particularly in terms of reducing costs and improving efficiency.

  • Integration with RPA (Robotic Processing Automation): Generative AI will enhance the hyper automation movement, extending its scope and capabilities in making decisions and taking action. This will be achieved through a comprehensive understanding of natural written and spoken language, interpreting the required outcomes, and triggering APIs for action.
  • Evolution of Gen AI technology: Advances in AI and Gen AI models include better training techniques, more efficient models, and the use of specialised hardware.

TRENDS 
REPORT

2025

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